Author Archives: Jeff Horowitz

Full Name: Jeffrey Horowitz Website:
Info: Jeff Horowitz has served as Vitacost.com’s CEO since 2010. Prior to joining Vitacost, Jeff was the founder, president and chief executive officer since the store opened its doors in in 1977 until 2004, overseeing its retail expansion from one store to over 200 stores in 11 states.
CEO Corner: The Vitamin B Breakdown

CEO Corner: The Vitamin B Breakdown

B vitamins are in a class all their own. Literally, there are enough to make up a small class – or at least a basketball team with a few on the bench. With so many to choose from, no wonder they get a bad rap for being so darn confusing. I bet at som ...
CEO Corner: The Power of Probiotics

CEO Corner: The Power of Probiotics

I haven’t always been a fan of yogurt—except maybe the frozen kind that comes in a sugar cone. But in the last decade or so I’ve made a point of expanding my health horizons and now include it in my diet. Why? Surely you’ve heard by now that in addit ...
CEO Corner: My Five Favorite Healthy Foods

CEO Corner: My Five Favorite Healthy Foods

I don’t typically divulge many details about my personal life, but I will share this tidbit with you today: I love food and I love to snack. I know I’m luckier than most, being constantly surrounded by healthy foods. Because of that, fast ...
CEO Corner: Women’s Health for All Ages

CEO Corner: Women’s Health for All Ages

I have to admit it (but don’t tell my wife): You ladies have it hard when it comes to maintaining your health. On top of everyday worries, you have to keep up with a laundry-list of routine checkups. Add to that hormonal phases. And like a cher ...
CEO Corner: Spotlight on Men’s Health

CEO Corner: Spotlight on Men’s Health

Studies have shown men are less likely than women to eat their vegetables. They’re also less likely to take supplements. And when health issues arise, they are more reluctant to get them checked out by a professional. Yet both groups have the s ...
CEO Corner: Non-Fish Sources of EPA & DHA

CEO Corner: Non-Fish Sources of EPA & DHA

Move over, fish oil. Not everyone can tolerate the taste, the smell or those less-than-attractive repeats that so many fish oil supplements can haunt you with. Even worse: some of you are downright allergic to the finned and shelled swimmers of the s ...