Mascara is a must for me, thanks to my nearly invisible blonde lashes. But determining which product works best can be a bit confusing. Especially when conventional cosmetics companies seem to tout every new mascara as a miracle product that will make your lashes 3 times longer, instantly! What I’ve learned from my research and experience is that not only do many conventional mascara products fall short on those promises, they’re also full of chemicals that may be hazardous to your health.
It’s time to ditch your drugstore mascara and check out my tips, techniques and top natural picks for longer-looking, luscious lashes.
For a lengthening effect:
Let’s face it, ladies. No mascara is going to actually make your lashes longer in an instant, but there are ways to make your lashes look like they go on for days. Start by applying eyeliner (in a shade slightly darker than your natural lash color) as close as possible to the lash line, extending it outward slightly from the outer corners of your eyes. Follow up with Lavera Long Lash Organic Mascara, which is designed to separate your lashes as you use it. The best part? It’s free of scary preservatives commonly found in conventional mascaras.
For a dramatic look:
Whether it’s a holiday party or a big date, sometimes you just want to make a statement. To make your lashes look bolder and more voluminous, curl them first. My top secret tip? Run your eyelash curler under warm/hot water, then let it cool slightly before using (NEVER use a curler that feels hot to the touch). The small amount of warmth will make your lashes easier to curl. Next, use Beauty Without Cruelty Full Volume Mascara, which is formulated with natural waxes to add volume to flat, limp lashes. This special, cruelty-free formula contains no animal ingredients, parabens or toxic preservatives.
For sensitive skin:
If you have sensitive skin OR if you wear contact lenses, chances are your eyes require a gentle product that won’t smudge, smear, clump, flake or otherwise irritate the delicate eye area. Reviva Labs Hypoallergenic Mascara is the perfect solution – it’s made with a super-gentle formula that’s pH-balanced and free of soap and other irritating, itch-inducing ingredients. It goes on smoothly for easy, quick application.
For smudge-free coverage:
Want coverage that will last you through a wedding ceremony (tears of joy, anyone?), workout session, dance party or a quick dip in the pool? Try Beauty Without Cruelty Waterproof Mascara, it’s designed to stay put all day long without leaving behind any chemicals or questionable ingredients. When it’s time to take it off, I recommend Vitacost Organic Coconut Oil - a few swipes of this stuff on a cotton pad will take care of any stubborn residue.
Now get out there and bat those beautiful lashes!
The Beauty Boss blogs are compiled by our staff editors Rebecca Chopin and Katie Kaleita, who work closely with the Vitacost.com beauty department experts to bring you the most relevant, up-to-date information on natural beauty and anti-aging tips and trends.