More and more shopping is done online these days. All of your favorite stores, brands and products are just a click away. Whether you’re browsing on a PC, a tablet or your smartphone, you can shop for just about anything you want from anywhere you are—no need to even step foot outside your home! Online shopping saves time, is incredibly convenient and can often be less expensive than purchasing products from a brick-and-mortar store. Not only are there exclusive Web sales, but you can easily comparison shop to get the best deal on whatever you’re buying.
While shopping online is easy most of the time, such as when you’re downloading a book, purchasing a camera or even buying personalized gifts, there are some virtual purchases that can present problems. For example, if you need a dress for your cousin’s wedding, you’ll have plenty of styles to choose from, only you won’t be able to try them on to see how they fit.
Shopping for skincare products and cosmetics online can be tricky, but it’s a great way to enhance your overall beauty stash. You’re guaranteed an endless amount of options and can pretty much always find what you’re looking for. But because there’s such a massive selection available, it’s hard to know what’s best for you. As with any shopping endeavor, it helps to first create a list. Keep in mind what you want to achieve with each product, then follow these guidelines for a smooth skincare shopping experience.
What’s your skin type?
By shopping specifically for your skin type, you’ll be able to find products best suited for your skin’s basic needs. Someone with oily skin will want a lightweight hydrator, while dry skin types are going to need a heavier emollient cream. Knowing your skin type will help guide you.
The all-natural yet highly effective MyChelle Dermaceuticals skincare line offers products in seven unique skin-type categories. No matter what your type, MyChelle has something for you. And the beauty of MyChelle is that you can build a customized regimen best fitted for your skin.
What are your skin concerns or goals?
Are you looking to avoid premature aging? Improve acne or rosacea? Combat and diminish wrinkles or sun damage? By making a list of concerns to address or goals to achieve, you can read through online product descriptions to see if a particular product meets your needs. Also check out the customer reviews and feedback, personal stories and testimonials—they’re a great way to learn about a product and get real opinions.
What’s your skin tone?
Is your skin fair (burns easily), medium (naturally tans and rarely burns) or dark (never burns)? Knowing the tone of your skin is important when shopping for skincare products as well as cosmetics. It can be tricky to get the right shade of makeup, so be sure to look for color descriptions or swatches. Also make sure the company has a good exchange or return policy in case your selection doesn’t work.
Shop smarter not harder
Now that you have a good understanding of your shopping needs, you’ll be able to better search for and find the right products. Make sure to always review a product’s full description (including the ingredients list!) prior to buying so that you know exactly what you’re getting. Avoid products containing ingredients known to cause you irritations, and stay away from scents you don’t like. If you’re not sure if a product is right for you, it never hurts to contact a company’s customer service department to see if they can give you additional details.
A great way to try new things and see what you like is through samples. When placing an order, use the special notes/ instructions area to request samples. Many companies are happy to include them for customers to try along with a purchase. You can even note what you specifically want. Asking for samples is the perfect way to try new things before making an investment.
Lastly, when you have a brand or company you shop from consistently, signup for online newsletters and deals. Also follow your favorites through social media. Most companies share secret or special discounts with followers.
Catie Wiggy is Innovative Programs Manager for MyChelle Dermaceuticals. She has been working in the skincare industry for over 10 years as a makeup artist and licensed esthetician. She holds several certifications in esthetics and has hands-on experience with chemical peels, microdermabrasions, acne management and anti-aging treatments.