Q. When in my beauty routine should I use a serum? Is that before or after applying moisturizer?
MyChelle Dermaceuticals licensed esthetician Catie Wiggy responds:
In the MyChelle regimen we recommend using your serum before your moisturizer. You see, serums are highly concentrated and fast-penetrating fluids designed to target specific skin concerns. If you apply your serums over your moisturizers, you won’t get as many benefits.
Serums provide a potent dose of nutrients and bioactive ingredients deep within the layers of your skin ““ reaching farther than moisturizers go. Serums work deeply to bring oil and hydration into balance, strengthen your skin, and increase visible firmness and youthful vibrancy.
Ideally, you want to cleanse first and then exfoliate if needed. Next you would apply your serums, and guess what”¦ You can apply more than one. Layering serums is a great way to achieve multiple skin benefits.
Follow with a hydrating mist and finish with your daily moisturizer/sun protection.
Catie Wiggy is Innovative Programs Manager for MyChelle Dermaceuticals. She has been working in the skin care industry for over 10 years as a makeup artist and licensed esthetician. She holds several certifications in esthetics and has hands-on experience with chemical peels, microdermabrasions, acne management and anti-aging treatments.