CEO Corner: The Vitacost Family of Brands

How can you tell a health product is high in quality? Does it have a clever name? Or maybe a string of healthy buzzwords on the label? With so many choices available when it comes to vitamins, supplements, foods and other everyday essentials, it’s important to take the time and find the right fit for you and your family.

That’s the mantra we keep in mind every time we create a new Vitacost brand product, from protein powder to probiotics (and everything in between). Our ultimate goal is to deliver the highest-quality items at an exceptional value ““ so you don’t have to sacrifice anything to give your family the very best.   Plus, we offer FREE shipping on any Vitacost brand purchase over $25 as a special thank you for purchasing our products.

 

Vitacost Brand Quality GuaranteeMeet the Vitacost family

You may be familiar with our Vitacost brand vitamins and supplements, including our popular, premium-quality Synergy multivitamins, top-selling Mega EFA fish oil and more. But in case you’re not acquainted with our other private-label products, now’s the perfect time to find out why we absolutely guarantee your 100% satisfaction on every product we make. No kidding ““ if you don’t like it, we’ll take it back. No questions asked. That’s how serious we are about making you happy.

The ever-growing Vitacost family includes:

Vitacost Whole Food products: Our unwavering commitment to quality led us to create this unique line of supplements and foods made from all-natural, non-GMO ingredients. The Vitacost Whole Foods line includes 100% vegetarian vitamins, minerals and other nutrients sourced from real, identifiable foods and made with organic ingredients whenever possible. You’ll also find an array of seeds (including chia, hemp and flax) and superfood (such as spirulina and wheat grass) to supplement your healthy lifestyle.

ARO Black Series: It’s no secret that the marketplace is crowded with plenty of protein powders, cleverly-named pre-workout products and other sports nutrition supplements. But when we made ARO Black Series, we decided to do things a little differently. We took the time to put together the finest ingredients, the perfect flavors and the right levels of nutrients to promote peak performance. We made sure each product was free of fillers, undeclared ingredients and artificial flavors. You want real results, and that’s what ARO Black Series delivers.

ARO Lean: As I discussed last week, the idea behind ARO Lean Meal Replacement Drinks was to make diet shakes that actually taste good, keep you feeling full AND provide premium-quality ingredients, like vitamins, minerals, protein and fiber. If you’ve ever tasted a diet shake, you might think that concept is far-fetched. But once you try ARO Lean, you’ll find out otherwise.

glonaturals Beauty: I’ll admit that I’m no beauty expert (although I think my wife would qualify) ““ but that doesn’t mean I don’t appreciate the need for high-quality skincare, body care and cosmetics products. Glonaturals takes a botanical approach to beauty, incorporating the hottest natural anti-aging ingredients, soothing herbs and nourishing extracts. Swap your old beauty products and you’ll see the difference.

Other Vitacost products: One of my personal favorites is PBSlim Powdered Peanut Butter ““ made from non-GMO, roasted peanuts. But did you know we also offer an entire collection of premium-quality coffees,   juices, superfood cacao bars, snacks and sweeteners?

Read our customer reviews and you’ll see that many people prefer our products over more expensive, name-brand items. When you buy a Vitacost brand product, you know you’re getting the highest-quality for the best value.

The bottom line is — we don’t settle for anything less than perfect, so we don’t expect you to, either.   If for any reason you’re not satisfied with one of our products, simply let us know and we’ll take it back. We appreciate your feedback, too ““ it’s what helps us keep pushing forward to provide you with the best.

Jeff Horowitz
CEO, Vitacost.com

Jeff Horowitz

Jeff Horowitz has served as Vitacost.com’s CEO since 2010. Prior to joining Vitacost, Jeff was the founder, president and chief executive officer since the store opened its doors in in 1977 until 2004, overseeing its retail expansion from one store to over 200 stores in 11 states.

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About Jeff Horowitz

Jeff Horowitz has served as Vitacost.com’s CEO since 2010. Prior to joining Vitacost, Jeff was the founder, president and chief executive officer since the store opened its doors in in 1977 until 2004, overseeing its retail expansion from one store to over 200 stores in 11 states.

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