Extreme Makeover: Vitacost Edition

If you’re new to Vitacost, welcome! If not, you may have noticed many changes (positive ones, of course!) taking place over the past 12 months. We’re proud to announce that the man leading the charge on many of those changes, CMO David Zucker, was recently crowned “cross-channel retailer of the year” by Retail Online Integration magazine. (And he made the cover!)

During the past year, everyone at Vitacost has been working extra hard to bring you a better shopping experience from top to bottom. In the ROI article, Zucker discusses some of the exciting changes we’ve implemented, including:

  • New logo and tagline: Take the cost out of healthy living  (Something we’re extremely proud to help you do, every day!)
  • Enhanced  website with improved navigation and search functions
  • An increased focus on fun and informative content, including the launch of our sister sites Momonomics.com and WellnessTimes.com
  • Expanded product selection
  • Newly designed mobile site and app

Read the full article here.

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We’d like to extend congratulations to our fearless leader, David, for his recognition in ROI magazine. And to our loyal customers, thanks for helping us grow and for being the inspiration for what we do, every day!

About Katie

Katie is a Marketing Editor (and loyal customer) at Vitacost.com. In her spare time, she enjoys biking with her husband, playing with her pets and writing bios about herself.

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