CEO Corner: Natural, Plant-Based Cleaners

Did you know that the average American uses 40 pounds of toxic household cleaners per year? Or that cleaning products are the 3rd most common cause of poison exposure to both children and adults? I’m not mentioning these things just to scare you, but rather to make you aware of what you’re exposing yourself (and your family) to every time you squeeze the trigger of that conventional all-purpose cleaner.

If you’ve made a resolution to go greener in 2014, swapping out all those conventional cleaners is a great way to start. The need for natural, non-toxic and effective cleaning solutions is steadily rising, which is why we set out to create a line of gentle, plant-based formulas to tackle even the toughest household chores.

CleanCollectionMeet The Clean Collection, available exclusively from Vitacost.com. The lineup includes dish cleaner, laundry detergent, glass cleaner and all-purpose cleaner. Each product is powered by plant-based cleaning agents, such as coconut oil. And that fresh smell? Rather than relying on fake fragrances, which are typically created using a laundry list of chemicals, products in the Clean Collection get their scents from natural, non-toxic sources.

  • The Clean Collection Glass Cleaner: Maybe you’ve tried other ‘natural’ glass cleaners, which turned out to be a streaky disappointment. Or perhaps you’ve been unwilling to let go of that bright blue bottle. Either way, the Clean Collection offers a new way to make those mirrors and panes sparkle like never before. The plant-based, eco-friendly formula is free of artificial fragrances, dyes and harsh fumes. Simply spray, wipe and enjoy the brilliant shine!
  • The Clean Collection Laundry Detergent: You want to be green, but you also want clean clothes. We understand – the Clean Collection Laundry Detergent was developed to give you the best of both worlds! It’s tough on dirt and stains, but gentle on the Earth, with a naturally soothing lavender scent that might make you actually enjoy doing laundry again!
  • The Clean Collection All-Purpose Cleaner: Grease, grime, dirt and spills are no match for this non-toxic, plant-powered formula. Plus, the natural orange scent will leave the surfaces in your home smelling fresh, without any harmful fumes. The best part? It’s safe to use around babies, pets, children and adults alike.
  • The Clean Collection Dish Liquid: If you can “dish” it, this eco-friendly cleaner can take it. From coconut oil residue on your favorite skillet, to marinara sauce on your BPA-free lunch container, Clean Collection Dish Liquid powers through tough, caked-on spots and stains without leaving behind any residue.

When it comes to cleaning, chemicals aren’t  the only way to get the job done. I’m proud to support the movement toward non-toxic alternatives – and I invite you to join me by trying out the Clean Collection today!

Jeff Horowitz
CEO, Vitacost.com

About Jeff Horowitz

Jeff Horowitz has served as Vitacost.com’s CEO since 2010. Prior to joining Vitacost, Jeff was the founder, president and chief executive officer since the store opened its doors in in 1977 until 2004, overseeing its retail expansion from one store to over 200 stores in 11 states.

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3 comments on «CEO Corner: Natural, Plant-Based Cleaners»

  1. Jeanette says:

    Is the laundry detergent safe for high efficiency washers?

  2. Debbie says:

    Are these products cruelty-free?

  3. Debbie says:

    I don’t see my comment. I am wondering if these new products are cruelty free?

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