Today’s consumer wants to recognize the ingredients in their food – and be able to pronounce them without referencing a dictionary. If this sounds like you, I would assume you feel the same about vitamins, supplements, super foods and anything else you put in your body to keep it healthy. That’s why we created the Vitacost Whole Food line. No more stumbling over unfamiliar ingredients that sound more like a science project than a dietary supplement. Read more →
One Halloween nearly a decade ago, when my oldest was a toddler and I still idealistically believed I’d be able to shield my children forever from the evils of trans fats, high-fructose corn syrup and Red Dye Number 5, I bought dried fruit instead of candy to give out to trick-or-treaters.
This move didn’t go over well. A sarcastic fifth grader said, “I’m sure the American Dental Association appreciates your idea of what candy is,” and declined my organic raisins. Moms openly gave me weird looks. I guess you can say I got lucky that my house didn’t end up TP’ed!
Food is exactly perfect in its natural state. It doesn’t need to be altered or refined to be some twisted version of what once was the very thing which sustained life. Sadly, there is a great deal of genetically modified organisms masquerading as nutrition in our food supply.
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