Here at Vitacost.com, our goal is to take the cost out of healthy living by offering thousands of healthy products at affordable prices. To promote this mission, we launched a national radio advertising campaign in January that airs on many different programs, including the Rush Limbaugh show. As a result of the derogatory comments Mr. Limbaugh made on his program, we decided to remove our advertising. We appreciate and support Mr. Limbaugh’s right to voice his opinion, just not how he delivered his message. Our decision was in no way a statement about Mr. Limbaugh’s or his listeners’ political views, but rather his lack of respect for another human being. Vitacost.com takes healthy living very seriously, and we believe that respect for others is a huge part of that healthy lifestyle.
David Zucker, CMO