Official statement regarding Vitacost radio ads from CMO David Zucker

Here at Vitacost.com, our goal is to take the cost out of healthy living by offering thousands of healthy products at affordable prices. To promote this mission, we launched a national radio advertising campaign in January that airs on many different programs, including the Rush Limbaugh show. As a result of the derogatory comments Mr. Limbaugh made on his program, we decided to remove our advertising. We appreciate and support Mr. Limbaugh’s right to voice his opinion, just not how he delivered his message.   Our decision was in no way a statement about Mr. Limbaugh’s or his listeners’ political views, but rather his lack of respect for another human being.   Vitacost.com takes healthy living very seriously, and we believe that respect for others is a huge part of that healthy lifestyle.

Thank you,

David Zucker, CMO

Katie

Katie is the Content Supervisor (and a loyal customer) at Vitacost.com. In her spare time, she enjoys biking with her husband, playing with her pets and writing bios about herself.

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About Katie

Katie is the Content Supervisor (and a loyal customer) at Vitacost.com. In her spare time, she enjoys biking with her husband, playing with her pets and writing bios about herself.

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