Switching to all-natural products, whether it’s for health or environmental reasons, is a piecemeal process for many. First to go might be chemical-based cleaners. Then, bleached paper products. Next, preservative-filled personal care items. But will the gentle, environmentally friendly toothpaste really be as effective as the super-fluoride, mega-blast whitening version you’re about to toss in the trash?
According to the American Dental Association (ADA), one natural brand in particular fits the bill. In fact, it earned the right to display the ADA Seal””an important symbol of a dental product’s safety and effectiveness. To qualify for the Seal, a product’s claims must be supported by clinical and laboratory tests. The product must also undergo a critical review by members of the ADA’s Council on Scientific Affairs, made up of experts in fields of dental materials, microbiology, pharmacology, toxicology and chemistry.
There are a number of oral care products that proudly bear the ADA Seal, including their Natural Baking Soda Fluoride Toothpaste (for adults and children), Naturally Waxed Antiplaque Floss and Natural Anticavity Fluoride Mouthwash. These products are all-natural (made with ingredients such as baking soda, xylitol, organic herbal extracts and vitamins) and just as effective as similar chemical-based products on the market.